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THE MAMA MACHINE: NURTURING AGENTS. OPTIMIZING BUSINESS.
You've Struggled Long Enough.
Most Agents, Team Leaders, & Brokers struggle wearing so many hats...Marketing, Sales, Operations, Compliance, the list goes on & on. Yep, the REAL Real Estate world can be heavy. Don't worry, Mama's here to lighten the load!
We believe in helping agents win through SUPPORT, SYSTEMS, & PROVEN STRATEGIES that we've curated over the past two decades in this industry.
We see the struggle, so we serve up SOLUTIONS: from Mentorship to Membership & lots more goodies in between, partnering with The Marketing Mama & her Mama Machine is like having your own trainer, coach, & marketing department all in one. We got you, boo.
Real Estate IS Crazy...and You Don't Have to Be!
Amanda - The Marketing Mama for #AllThingsRealEstate
Amanda is an enthusiastic leader determined to utilize her life's work for the greater good of the real estate industry. She is passionate about helping agents, teams, and brokerages be more efficient and effective, while simultaneously providing support that proves how fun a lifelong career in real estate can truly be. Her authentic communication style allows her to build trust and lasting rapport with those she serves as she guides them through the nuances of real estate life.
She is known as an exceptional collaborator, mentor, and industry leader in her local market as well as her national reach. She enjoys developing systems and strategies that allow mastery in record time for any agent at any level. She is motivated to always exceed expectations and is driven by results. Amanda loves to win but winning for her is seeing the lessons she's learned over the past two decades in this industry help agents, teams, and brokerages to win.
Jenny Mulcahy - Marketing & Design/Special Events Coordinator
Jenny was a commercial artist for over 20 years when a life change prompted a career change to the real estate industry...where she joined Amanda, The Marketing Mama in 2019. Since then, she's worn many hats: from reception to lending, to event coordinating; & even ran Amanda's title company for 2 years. When Amanda took on Agent Development as her full-time gig in 2022, Jenny took on the role of Marketing & Design Specialist for The Mama Machine & Special Events Coordinator for The Marketing Mama. As a Producer on The Crazy Agent Dinner Party show, she brings her infectious enthusiasm & "trusty sidekick" energy along with a wealth of knowledge & the warmth that makes each guest a lifelong friend. Her incredible work ethic combined with her creativity & love of helping people makes her a perfect match with The Mama Machine where she creates real estate systems, strategies, & swag; & seamlessly executes brand build-outs alongside Amanda, The Marketing Mama.
In her spare time, she enjoys creating magic in everyday life with her new husband and their 5 children.
amanda has lived every life cycle an agent could ever face
From humble beginnings....
Amanda started her real estate career back in the early 2000s as a Buyer's Agent with a national big brand company making just 30% commission to soak up all the info & leads that I could. Here's an ad from the early days with Manny her #FavoriteLender before they were married.
Finding Her Stride
From there, she quickly progressed to a rain-making team leader. There were many things about that brokerage & the two different brokers within that brand who helped shaped who she is to this day. She will forever be grateful for them, especially after many years of service & success with them.
Despite loving the people & the office environment, the large brokerage fees, desk fees, & franchise fees no longer made financial sense for her growing team.
"I will never forget that lump in my throat when I knew that I had to have that talk that many agents do with their mentors/brokers/leaders as we forge on our way to our own path as a Broker/Owner. Luckily, they were as gracious then as they are now. This is a business of growing entrepreneurs. I thank God that I learned from day one from industry-minded professionals. It's how I have nurtured other team leaders & broker-owners through similar tribulations." - Amanda
Boutique Broker Burnout
The 2008 crash, when short sales were our "new normal," is when Amanda opened her own boutique brokerage, Smart Realty Group, with a handful of agents & an amazing assistant who had the wherewithal to schedule all her appointments a half-hour early in her calendar (she knew how to herd cats, for sure).
"Policies, procedures, long manifestos ala Jerry Maguire....I had & STILL HAVE a passion for elevating the experience for clients as well as for my Realtor Partners. It was, in theory, an amazing plan. The thing about being a boutique broker/owner & the rainmaker & the top producer....you just have one head....& far too many hats. This is why I know that even sharing my SOPs & KPIs takes so much strain off of agents, leaders, & brokers; let alone the mentorship through their growth stages. I've been there, & I have the road map that works." - Amanda
The real estate gods had a plan (as they always do) & her burnout was answered by a call in 2011, when Amanda accepted a very small buyout to become a Managing Broker for a small franchise.
New Hat, Who Dis?
Then, in April 2012, just when she was getting used to a new non-competing broker position, her husband, who had been her #FavoriteLender all those years had an opportunity to open his own branch of a mortgage company in a new market. So, they packed up their family & moved to uncharted territory....Volusia County, Florida.
"I had to take off my real estate broker hat & put on the "building a small, unknown mortgage brand from the ground up in a new market" hat; which I have successfully done now, TWICE." - Amanda
Moving into the World of Mortgages & Title
She took the "Literal & Figurative Marriage Between Lender & REALTOR" to the next level, creating a
"REALTOR-Centric" company culture, which serve their employees, REALTOR Partners, & clients exceptionally well.
Lifelong Scholar & Teacher
She continues to educate, train, & grow real estate industry professionals each & every week.
"We pride ourselves on having our finger to the pulse of the market." - Amanda
With a knack for creating six figure earners & a reputation of commitment to excellence & authenticity in action she's known in many markets as a true EXPERT in #AllThingsRealEstate.
All In, All the Time
"I am very passionate about REALTOR® Development & fostering industry involvement. One of my favorite things about Real Estate is how often our "competitors" tend to truly be colleagues & how amazing this business can be when we all work together for the greater good. I encourage all agents to be an active part of your industry community." - Amanda
Talk About Real Estate. Be About Real Estate
Amanda brings her real-world experience & time-tested strategies into all her training sessions or speaking engagements. She captivates audiences & agents alike with her authenticity.
"I believe there's certainly a bit of 'cheerleader' in my leadership, but success in real estate isn't rah-rah...it's getting real & getting results." - Amanda
Real Estate IS Crazy...AND You Don't Have To Be
During the Covid-era real estate frenzy & the subsequent high-rate market halt, Amanda saw a deficit in the industry that needed to be met.
"I am not even kidding when I tell you I had no less than 2 agents a week crying in my office the past few years because they'd been chewed up & spit out. Some of them with well over 10 years experience! I just knew it was high time someone told them the truth: Real Estate, by it's very nature, is a perpetual series of tiny catastrophes. This is what they signed up for & now we gotta rally together to make it make sense before all the good agents lose their minds in the process." - Amanda
And, after a year of regular meetings one of her mastermind partners, Kourtney Swift, encouraged Amanda to take her real life no-nonsense approach on the road. And so the "Crazy Agent Dinner Party" podcast was born!
An Offer She Couldn't Refuse
"In February 2022, when Robert asked me to hang my Real Estate Broker License with his newest company, lpt Realty all while still continuing to offer my REALTOR Partners the training, mentorship, collaboration, marketing, & amazing mortgage & title service I'd been doing all these years....it was a no-brainer.
Plus, now I finally get to share with all the agents I've come to know & love (& the ones I've yet to meet) how to build their own brands & grow through access to additional resources....and through my real life, proven, example." - Amanda
We Want Everyone To Win
You don't have to join LPT Realty to work with Amanda, The Marketing Mama or her #MamaMachine. In fact, half of her Realtor Partners don't. She nurtures any agent or team leader from any brokerage or any broker who needs help with optimizing business.
In the meantime, Amanda will help you focus on your personal real estate needs; your God-given talents; your weaknesses & wishes; & help you put the "right butts in the right seats" for your career growth.